Accessing Japan’s promising market
For some Dutch entrepreneurs, the faraway country of Japan might not be on their radar, when seeking to expand their business overseas. However, Japan offers a large and solid market and can serve as a strategic gateway to the rest of Asia for start- and scaleups that have a value proposition aligned with its urgent needs and goals.
As one of the world’s largest economies, with a population of around 125 million, Japan provides a solid market. Japan is a likeminded, economically and politically stable country. As a top-importer and -exporter, Japan has large electronic goods, automobile manufacturing and healthcare industries. Moreover, Japanese are known to be loyal and trustworthy business partners and customers who are willing to pay a good price for high quality and limited-edition goods.